Ego Surfing 101

D'ya get it? Bah. Anyway, Google have come up with a new type of search, this time to search academic papers and citations. It's another example of why Google is great. It's not just the manner in which their search engine retrieves relevant results. It's not just the way they design their user interfaces either. It's the way they innovate and come out with the ideas that no one else seems to think of - you can even search shopping catalogues (although only in the USA atm)!

Anyway, Scholar Search can be found at http://scholar.google.com, and of course here's a predone search for you here.

EDIT: Or maybe not so great. I had blogged this already but the post seems to have vanished since. Which is worrying. Thank God for FeedReader, eh?