Ah, Icco. If you ever went to university in London you'll know this place well - I can't actually ever remember it not being there in some shape or form.
The premise is simple: cheap pizza of an expected quality. And while it's easy to admit that an Icco pizza isn't the best, having a bill of under £8 per head for a pizza each is a win in itself.
Things may have changed decades after Icco first started, and options are even more numerous now. But you know what you get with Icco, and more importantly what you'll have to give to get it, and that kind of reliable relationship has value in itself. Oh and that it has a mosque next door just adds to the proposition.
Thursday, July 12
Food: Icco
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